Friday 29 July 2011

Social Media - New Face of Marketing?


Corporate Panel Discussion at Christ University Institute of Management

Social Media - New Face of Marketing?

Social Media Marketing - Suresh Babu
CUIM  - Marketing Club
The Marketing Department of Christ University Institute of Management conducted a Corporate Panel Discussion on Social Media Marketing and its impact on the changing trends of marketing activities. Some of the key matter of focus was on Branding in Social Media, use of Social Media tools and creating effective content strategies, impact of Social Media on advertising agencies, measuring the performance in terms of ROI, practicality and sustainability of Social Media and creating and implementing a Social Media marketing strategy. Strategic solutions, a tactical issue or just about the foundation concept, there was a benefit from the valuable guidance and exchange of ideas that took place. The panellists were extremely articulate and interactive. A capacity audience of over 1000 Social Media enthusiasts attended the session and participated in the discussions zealously.

Social Media Marketing
CUIM - Marketing Club

Speakers on the Panel:
 Ms. Soma Biswas - Director of Product Management for Yahoo Open Social
Ms. Rachna Sharma - Business Director at OgilvyOne Worldwide
Ms. Jayashree - IBM India
Mr. Arvindh Sundar - Digital scholar at Footlooseprof.com

Moderator:    Mr. Suresh Babu - Faculty of Web Marketing Academy; Director of Search Marketing Summit

Mr. Ashish Thukral, G.M ,Royal challenge and RCB (USL)




PERCEPTION  IS  REALITY- Mr. Ashish Thukral, G.M ,Royal challenge and  RCB (USL)
With a diverse profile ranging from handling brands like Cartoon network and pogo, Customer value management at Standard chartered bank, Mindshar etc.It was indeed an Interaction to look forward to.

MARKETEER a.k.a INNOVATOR
Mr. Thukral simply stated marketing as Exciting Customers enough to make them spend money on your product/service. He talked about Steve Jobs as his inspiration and how he has revolutionarized the brand APPLE through his great marketing and product launching skills. Over a course of time , how jobs can become boring and monotonous if one doesn’t have the innovative and entrepreneurial attitude.
BUSINESS BEYOND PROFITS
Some amazing facts were discussed as how come RCB being a Loss making business, is still being carried on by UB? Mr Thukral explained the concept of the business plan potential for RCB in next 3 -4 years on how its more about the BRAND EQUITY of a flamboyant image of a Lifestyle Brand like UB. Examples were given like how Samsung might be more value for money but still people prefer Apple because of their positioning in the market.
THE INTERACTION
It was one of the Best and the Longest Question answer session that we ever attended. Insights were given on how market skimming works, why is it all the more a bigger challenge when it comes to surrogate marketing, How does sports marketing works in India and whats the future in IPL and other franchises. 

------------------Marketing Club Mouthpiece----------------


Horizon Mouthpiece 

The blog will serve as the mouthpiece for the marketing club and provide all kinds of information related to the various events and activities that happen from time to time. It is intended to offer marketers and the student community a forum to discuss, learn and share experiences, aspirations and showcase achievements.



Horizon Club 

The marketing club was started by CUIM batch 2008-2010. The major objective of the club is to carry out various marketing related activities that can add more value in the practical life of students.