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| Deepu Chandra - Innomantra CUIM - Marketing Club |
· Innomantra Consulting - Transforming Imagination - Deepu Chandra (Graduated from IIM, Bangalore), Director - IP Management, Innovation Management, and Strategic Business Incubation
· Projects in : LM In Power, L&T, Titan, Siemens, Nokia, Honeywell (Application of innovative tools and practices in business); now want to come with a plan of a B-school in order to channelize best brains
· Where should a company innovate? A model comprising the internal environment of a company (Leaders and Managers; culture, system), and (Business model, product and process- functional components in innovation)
· Invert : as a tool:
o Invert action – 1. Can a function be inverted for the same result? 2. Can a function be interchanged (heat, cool, fix or more) 3.Can something top-bottom be made bottom top?
o Assumption: Can a basic assumption about the product be inverted?
o Goal: Invert your basic goal & brainstorm of ideas to achieve the positive result.
Word of Advice
· Classroom teaching is important but do not forget to open your minds, the factors which we ignore while on the campus. Know your batch, it is important to know every batch mate.
Date: 22/07/2011
Speaker: Deepu Chandra, Entrepreneur
Topic: Innovation - Tools & Methods
Discussion: 1. Discussion on innovation
2. Tools and products of innovation
3. Invert Action as a tool
2. Tools and products of innovation
3. Invert Action as a tool
