Friday 6 July 2012

Face to Face with Mr. K. Ramakrishnan, President- Marketing, Cafe Coffee day chain


One cup of a Session!
Mr. K. Ramakrishnan, President- Marketing, of the Cafe Coffee day chain was the speaker of the day. The theme was how a service brand like 'Cafe Coffee Day' was built. In a complex market with assumptions on how people in India would spend time and money for a simple Coffee, which is after all a Rs 5/- affair in every street! CCD, as we call it is quite a success story. The brand talks nothing but "Mass", "Youth", "Value" & "India" according to Mr. Ramakrishnan. The Moment of truth
is so important in Marketing, especially on the consumer front, it is typically a everyday, every moment aspect at CCD, quipped Mr. Ramakrishnan. He further talked about the preposition a brand could convey without communication. That's what CCD is! Every cafe is a communication. Interestingly CCD has the our conversations as the