Corporate Interface- A session on Brand Personality
Ms. Harmeet Kaur
Brand Manager,
Britannia Nutri Choice.
The corporate interface session has been consistently witnessing some of the best brands and eminent personalities from different sectors in the field of marketing for the past few weeks.
The corporate interface session on 12/11/2011 was no exception to the tradition of the marketing club. A young, dynamic and hardcore professional, Ms. Harmeet Kaur, Brand Manager, Britannia Nutri Choice handled the session providing great thoughts on branding, brand building, advertising, distribution and about various marketing strategies adopted. Marketing major from Symbiosis Centre for Management and Human Resource Development in the year 2008, she has been associated with some of the ‘big names’ in the corporate world such as MADURA GARMENTS, YUM! BRANDS and at present with BRITANNIA INDUSTRIES. Her profound knowledge in the area of her interest, and the personality that she is, is what we believe the force that has helped her climb up the ladder of success.
The students and the faculty members were equally competing for a chance to ask questions, which helped all of us to get a better insight on branding. And it made the session interactive from the very beginning to the end.
Brand Identity was the core subject of the session. She was also very keen in explaining various perspectives of brand identity (as a product, organization, person, and symbol), the various brand identity traps and brand identity planning model. Her romance with the FMCG sector was evident with her responses to questions that were popped out from all angles. She also spent time in sharing experiences as a Brand Manager, how much one has to travel and know places and the tradition to perform well in a country like India, where there are differences in tastes and perception from region to region. She also shared some insights with us such as:
“Be ready to unlearn everything you learn in a B-school, because the people out there, the hardcore retailers means business, and they will punch your ego”
“Getting a job is very easy, after a while maintaining the passion for it is the real task”
MARKETING CLUB salutes Ms.HARMEET KAUR for taking out time for us and wishes her the VERY BEST
Top 3 learnings:
· What values of a brand are to be picked up and what left behind, ultimately decides the brand re-invention, image and sales.
· Tracking competition, every fortnight, month, and year. Real, concrete data. That’s what matters for selling. At the end it’s pure business.
· In the end, it’s just a job. Make time for life and hobbies. That’s what saves and sustains you in the toughest part of job life – the first 5 years.
writings by:
JERIN THOMAS
NEELANGANA NOOPUR
PIYUSH DHRUV KESHARI
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