Marketing students meets Mr.Ankur Sharma,ESPN

REPORT ON COPORATE INTERFACE – 30/09/2011

Mr.Ankur Sharma, is a professional from Digital Media industry. He had his major in International business form IIM, Calcutta, B.Tech from  National institute of technology, PGD in advanced computing from C-DAC.

He says that besides gaining the subject knowledge from your education it is important for a person to improve his attitude in looking at the world.

Regarding his work experience he initially worked as a software developer for Mphasis and then he moved to Travelocity. He worked there for 5+ years as a software developer and was into partner marketing, product marketing. He is now working for ESPN.

The one hour interactive session was filled with insights about Digital Media and the contribution of digital natives to digital markeT

DEFINING DIGITAL MEDIA:-

The creative convergence of digital arts, science, technology and business for human expression, communication, social interaction and education. Mr.Sharma enriched the audience with live examples of varied Digital Media contents and how it has its impact on the society.

-           Digital Media alliance

It is nothing but the conversation that happens over the internet. Anyone who has a facebook account could be a stakeholder in Digital Media. Three pillars of Digital Media are content, social, relevance. Content takes various forms such as text, image, audio, video, podcasts, blogs, profiles, Google maps. Producers of Digital Media are SMEs and users.

Digital immigrants are those who are not born with internet. Digital natives are those who create innovative contents on Digital Media. They form the future of Digital Media. They are the editors and curators. They just publish the content and let it grow. Digital natives create the user generated contents such as blogs, wikis, reviews, profiles, and photo/audio/video. More and more relevant content in Digital Media are created by digital natives. For example in istockphoto user generated contents outweigh the subject expert’s contents. Many people are now coming forward to create contents.  

SOCIAL ECOSYSTEM

Where? Social networks

What? Social content, Social search, Social shopping

How?  Social gaming

Why? Social impact

Social behaviour of every user is different. Social currency is created for a brand. Brand equity should get built out of social currency.

Example for social impact is that during Anna Hazare’s fast, a 16km human chain was formed from white field to outer ring road. This event was coordinated via facebook.

Digital Media enables customised content aggregation.

Ex: iGoogle – create your own google page

All top – create own news website

To sum it all up – having right Digital Media communication could be achieved by having the right sender, right receiver, right content and the right channel.

REPORTED BY:

   NEELANGANA NOOPUR 

   SUGANYA.M 

CAPTURED BY:

PIYUSH KESARI

An interaction with Mr.Vikas Saxena on"Getting hold on the threshold"

To be ethical may sound expensive but in fact nothing can stop us from being so. Mr. Saxena questioned the moments when we were not ethical. He told the simple fact that when thousands are looking for a good job, an employer finds it hard to get an employee with the right gene. He sarcastically quoted that an employee who comes to us for money would leave us for money and this is what we call as a rat race in daily lives.

Mr. Saxena spoke about the value each individual should posses when we go to the real world. He quoted that “Be in a system to change the system” and stressed on the fact that escapism is not a right solution for problems but remaining there and fighting against the odds and hence finding the solution for our problem must be the success mantra of an individual.

We should realize that our habitual way of seeing and acting won’t get us anywhere we need to redirect our attention to the edges of perception. And after the enlightening talk  he left the crowd with a smile asking us to sit back and think and also alarmed us that it’s high time we take a ‘U’ turn in our lives, thoughts and perceptive.

Inquisitive Christites quiz Mr.Saxena

Mr. Saxena,CEO at Professional Expertise Group addressing the gathering

He also mentioned about how job role will make you grow than money. He stressed on point that when corporate very well know that the person joining for money will leave them for money.  

Venue:Kengeri Campus

Date:9th August,2011

OME MEET UP: A Digital evening for marketing students

It all started with a title of “35 tools for digital marketing”, kept some students like me really wondering is there really that much of it happening around. Mr. Suresh Babu of Web Marketing Academy then took us over the wave ride of this upcoming horizon, the era of digital marketing, especially the social media marketing. OME or the Online Marketing Enthusiasts is a regular monthly meet up of digital marketing enthusiasts at CUIM, to discuss over the latest happening over Digital marketing.

The meet started up with brief introductions from all the participants and Mr. Suresh Babu started explaining the free online tools that are available, especially from google. Google Alerts, Back Type, Disqus. Google trends and Google insights two wonderful tools for comparing key word based trends and obtain analytic information. To our amazement, digital marketing analytics gives us customer demographics based on user searches and preferences online. Further twitter Tools like Twellow, Local tweeps and Journalist tools like We Follow, much ruck were discussed.

Quite a new experience for marketing students who saw marketing in an all new dimension online, where the trend is changing from traditional marketing to digital marketing and the focus of the marketers being harnessing the power of social media and conversations among people happening online. Companies are more focussed on search engine optimization to get greater visibility in the user searches. Online marketing tools are definitely the trend setters of the Facebook era.

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Thoughts shared by:

-          Anand T S, Section J, MBA- I Year.