Date: 06/01/2012
About the speaker:
Name: Mr Ravi Kabra
Experience:
· Currently Managing Director, Ecselis at Havas Digital
· Business Director & Head-COE at Media Contacts
· Independent Consultant at Self Employed
· Founder President at Mumbai Toastmasters
· Solution Architect at Pinstorm
· Consultant at Self Employed
· Founder at Career World / APEdu.com
Education:
· BBM, Bangalore University
· EMBA, S.P. Jain Institute of Management & Research
Discussion:
· Ravi Kabra took us through his journey and spoke about his learning’s at every stage of his career from being the founder at APEdu.com till his current job at Havas Digital.
· Demand based pricing is the pricing that is determined by how much customers are willing to pay for a product or service and it yields high profits.
· Customers perceive differently in different markets and they usually don’t mean what they say hence we need to always dive deep to get the right perspective.
· Media marketing is all about Internet marketing with majority of the companies allocating a lump sum amount for Internet marketing compared to Television
· Friends as Business partners can be both good and bad. Hence before getting into some partnership it is important to set the expectations proper.
· Performance based media is the answer to todays need for direct accountability and control of media ROI, PBM offers marketers a range of valuable benefits and advantages versus other media and marketing strategies.
Takeaways:
· Don’t ‘Just do it’, learn, understand and improvise
· Networking is not holistic – making a connect is the key
· Decide for yourself, at least you have no one else to blame
· Be the pilot and not the passenger
· Reduce distractions such as TV, phone, etc.
Toughts to words: Emmanuelle Francis
Images: Piyush Kesari
Toughts to words: Emmanuelle Francis
Images: Piyush Kesari
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