Interface of Christ University Institute of Management (CUIM), Marketing students & Seatlle university MBA students

Seattle University students with CUIM MBA students

Students of visiting university interact with CUIM faculty

September 12th 2011, CUIM hosted MBA students of Seatlle university
who were on a visit to Bangalore. The purpose of the interface was to
discuss broadly some of the issues and challenges what the Indian
economy  and the businesses face. CUIM was represented by 20 students
from the Marketing stream  and  20 students from Seattle University

Deep Discussion on things that matters

MBA program.

The topics that were discussed include :
  - What are the challenges India has to face to uphold its leading
position as a global outsourcing destination
 -  How will India manage the Digital Divide between the urban and
rural population
 - Which countries will pose greatest competition to the Indian BPO
industry? Why?
 -  The status of e-Governance in India and its future

student interaction

The program was received well by our marketing students  as the
learning and networking was immense.

Writings by Kshetragna CN
Head of Marketing,CUIM

An afternoon session with Mr.Ankur Dasgupta,Director of Marketing,Keane India

Mr Ankur Dasgupta,the Director and Head of Marketing for Keane India Ltd addressed the students of the marketing club of Christ University Institute of Management on this Friday.His power packed session evolved around the importance of "Social Media Marketing" which is already here and is to stay.An industry growing at a CAGR of 34% is much more than just a platform to connect with old friends and colleagues,it is a platform to set up a networking web with individuals working across industries and continents.
The session expressed the need of having a profile on Linkedin,Facebook,Twitter etc. Mr Dasgupta also mentioned the need is not always for the individuals but has proved to be beneficial for companies as well, in increasing brand visibility,customer interaction and controlling brand.He cited the example of 'Beazely House',an American  bed and breakfast inn which has successfully used social networking for  attracting new customers and build customer loyalty.
An insight about the volumes of revenue generated through online advertising(especially on social networking sites)was too important to be missed.According to him,advertisers have recognized the phenomenon of the world moving towards digitization and have invested accordingly.The figures were astonishing to each member present and aroused an ambition amongst young students to be a part of the online advertisement industry on completion of their course.

Mr.Dasgupta answering students queries 

Mr.Dasgupta sharing his thoughts with students

A full house all ears for what Mr.Dasgupta had to say

 The interaction concluded with his opinion regarding improvement required regarding the presence of Christ University Institute of Management on the digital socialised media platform.Development of specific management website(not subsite),faculty blogs,alumni details,faculty and students tweets after every class amongst the key pointers to start off.


Words:Dhaval Kamdar
Clicks:Piyush Keshari
Final Touch:Sumantra Chowdhury