With an
estimated market share of 15%, Thums Up aka TOOFAN is still the
undefeated champion in the Rs. 14000 cr. Indian soft drinks market. The local
brand from the house of Parle Agro was sold to Coca Cola and then started a
journey the buyers never dreamt of.
Coca Cola
apparently tried to kill the brand once they got hold of it. But, they misread
the market and had to channelize the brand in a whole new avatar. The Indian
Youth of 80’s and early 90’s were more flaunting in nature and Thums Up added
the zing to this macho era.
