Kiss to Drink !!

With the major players focusing on purity, clarity and blah blah, Bisleri has hit the sweet spot of humor coupled with common sense. The new "Kiss to Drink" ad campaign is running wild on all possible platforms. With scientists predicting the IIIrd  World War over water and guards deployed to save water theft in Rajasthan , this clever first mover seems to drive the attention towards likability and On the Go use. Talking about the internal business message of "Double the Half" (double the sales of half liter bottles) Chairman Ramesh Chauhan feels very confident about it. He says, "This adds youthful energy to the brand.

Your task as a young marketeer is to come up with a tag line for a well know brand from the house of unilever, "Bru". This coffee brand has a good market presence but generally looses to Nestles' Nescafe. A company that spends heavily on advertisements seems helpless. Let's see if you can come up with a magic spell.

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