Wednesday, 27 February 2013

Hindustan Unilever and Ogilvy takes the world by storm

It is often seen that whenever something innovative is desired, people never miss mentioning the BOX. Yes its the same old box that appears in every lecture when we are required to think "Out of the Box". The picture above is a perfect example of how a simple but innovative idea can make wonders. Hindustan Unilever's Lifebuoy with their creative partners Ogilvy have come up with this brilliant ad campaign.

 

 Visit the following links and take up the task that follows-
http://articles.economictimes.indiatimes.com/2013-02-08/news/36994106_1_kumbh-mela-lifebuoy-rotis
http://finance.yahoo.com/news/even-30-million-bathers-reminder-191025827.html
Task-

 Thorsten Heins the CEO of BlackBerry needs your help , he feels you can do a good job for marketing the Newly launched BlackBerry 10 devices.

 Give him a 'One Liner' that can lead the marketing campaign for the do or die device.

Deadline- 28/02/2013

 The best comment will be flashed on the Wall of Fame and finds a place in The Horizon Times (Official CUIM Marketing Magazine)

 Concept
Raghav Arora
MBA M

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14 comments:

  1. Indu Singh27 February 2013 at 00:30

    While crowd is acting over smart,be smart with B-10

    ReplyDelete
  2. Anonymous27 February 2013 at 00:55

    B-big Think big and Do big with big B-10

    ReplyDelete
  3. Dibya Nandan Mishra27 February 2013 at 08:17

    It's not just another upgrade, it's "Being the Best by 10 times"(BB-10).

    ReplyDelete
  4. Girish27 February 2013 at 08:56

    People say give high 5 , with B-10 you will be more united.

    ReplyDelete
  5. Kaushik Tiwari27 February 2013 at 10:03

    Samsung has " It doesn't take a genius"

    BlackBerry should come up with " GENIUSES take the SMARTER B10"

    ReplyDelete
  6. srikrishna sajja27 February 2013 at 14:12

    small changes in life makes big difference,BalckBerry-B10 is the change to prove it

    ReplyDelete
  7. YOGESH GANJIR27 February 2013 at 17:13

    JUST STOP THINKING DO THE BEST WITH "THE BEST BLACKBERRY 10" - BCOZ THE WORLD NEED THE BEST!!

    ReplyDelete
  8. YOGESH GANJIR27 February 2013 at 17:15

    Just Dont think but do the best with "THE BEST - Blackberry 10" - Bcoz the worlds need the "BEST"

    ReplyDelete
  9. YOGESH GANJIR27 February 2013 at 17:21

    LETS TRANSFORM WITH BB-10!! BBCOZ IF ITZ NOT NOW THEN ITZ NEVER!!

    ReplyDelete
  10. Unknown27 February 2013 at 19:01

    stick to fun & buzz..with our smart-app phones

    ReplyDelete
  11. Sourabh Nagpal28 February 2013 at 19:27

    We've grown up. Now, we're the Blackberry MEN!

    ReplyDelete
    Replies
    1. Dilip2 March 2013 at 10:14

      Wouldn't that keep all working women away from the product, assuming they constitute a significant percentage of the product's potential market?

      Delete
    2. Sourabh Nagpal11 March 2013 at 21:58

      When blackberry came with the new "we're the blackberry boys" it included women also in their tv ads to portray a complete set of youth. 'Men' here represents that BB is not just a child/youth phone anymore and has matured up to perform various other function with a complete new revamp

      Delete
  12. shazz hinduja11 March 2013 at 19:48

    Be innovative - Be creative - Be smart - Be awesome
    The new BlackBerry B-10
    Just BE !!!

    ReplyDelete

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