Mr Ankur Dasgupta,the Director and Head of Marketing for Keane India Ltd addressed the students of the marketing club of Christ University Institute of Management on this Friday.His power packed session evolved around the importance of "Social Media Marketing" which is already here and is to stay.An industry growing at a CAGR of 34% is much more than just a platform to connect with old friends and colleagues,it is a platform to set up a networking web with individuals working across industries and continents.
The session expressed the need of having a profile on Linkedin,Facebook,Twitter etc. Mr Dasgupta also mentioned the need is not always for the individuals but has proved to be beneficial for companies as well, in increasing brand visibility,customer interaction and controlling brand.He cited the example of 'Beazely House',an American bed and breakfast inn which has successfully used social networking for attracting new customers and build customer loyalty.
An insight about the volumes of revenue generated through online advertising(especially on social networking sites)was too important to be missed.According to him,advertisers have recognized the phenomenon of the world moving towards digitization and have invested accordingly.The figures were astonishing to each member present and aroused an ambition amongst young students to be a part of the online advertisement industry on completion of their course.
The interaction concluded with his opinion regarding improvement required regarding the presence of Christ University Institute of Management on the digital socialised media platform.Development of specific management website(not subsite),faculty blogs,alumni details,faculty and students tweets after every class amongst the key pointers to start off.
Words:Dhaval Kamdar
Clicks:Piyush Keshari
Final Touch:Sumantra Chowdhury
The session expressed the need of having a profile on Linkedin,Facebook,Twitter etc. Mr Dasgupta also mentioned the need is not always for the individuals but has proved to be beneficial for companies as well, in increasing brand visibility,customer interaction and controlling brand.He cited the example of 'Beazely House',an American bed and breakfast inn which has successfully used social networking for attracting new customers and build customer loyalty.
An insight about the volumes of revenue generated through online advertising(especially on social networking sites)was too important to be missed.According to him,advertisers have recognized the phenomenon of the world moving towards digitization and have invested accordingly.The figures were astonishing to each member present and aroused an ambition amongst young students to be a part of the online advertisement industry on completion of their course.
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| Mr.Dasgupta answering students queries |
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| Mr.Dasgupta sharing his thoughts with students |
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| A full house all ears for what Mr.Dasgupta had to say |
Words:Dhaval Kamdar
Clicks:Piyush Keshari
Final Touch:Sumantra Chowdhury
Reading the article, I get a hint of this wonderful event.
ReplyDeleteHowever, the best is to read the last paragraph, I support that fact: the time is ripen enough that we step and raise to leverage the benefits of IT in knowledge dissemination and creation.
Looking forward for next article..!! :)
What he said was really up-to-date....the way he shared the information showed us how he did his homework and how we should do our homework b4 making a presentation.....
ReplyDelete