Happiness is now just a Call away!!

 Almost all of their advertisements showing you a way to open happiness, they have made it even more simpler. The market leader who was recently in news for brilliantly tapping the Rural Market by introducing solar power refrigerators for areas uncertain about their electricity supply has now made a new move to strengthen their operations. Their test market being Ahmedabad , the company recently
launched their online home delivery portal.   Now you can choose from a host of products like The Sparkling Drinks such as Coca-Cola, Diet Coke,
Thums Up, Sprite, Fanta,, Schweppes Tonic Water or Still Beverages like Maaza, Minute Maid range of fruit flavoured drinks.

This even gives a chance to go for bulk orders for parties etc. at a discount. While a lot of e-commerce portals were offering similar deals, this might give them a first mover advantage as none of the FMCG companie has tried this route. 

Will this move give them the desired returns or would just remain a mere distribution channel ? Still a minimum order of Rs.300 sounds fine to us. I am sure Ms. Indra Nooyi has a lot more to think over . 

Reference - http://www.coke2home.com/home.php

Raghav Arora
MBA