It all started with a title of “35 tools for digital marketing”, kept some students like me really wondering is there really that much of it happening around. Mr. Suresh Babu of Web Marketing Academy then took us over the wave ride of this upcoming horizon, the era of digital marketing, especially the social media marketing. OME or the Online Marketing Enthusiasts is a regular monthly meet up of digital marketing enthusiasts at CUIM, to discuss over the latest happening over Digital marketing.
The meet started up with brief introductions from all the participants and Mr. Suresh Babu started explaining the free online tools that are available, especially from google. Google Alerts, Back Type, Disqus. Google trends and Google insights two wonderful tools for comparing key word based trends and obtain analytic information. To our amazement, digital marketing analytics gives us customer demographics based on user searches and preferences online. Further twitter Tools like Twellow, Local tweeps and Journalist tools like We Follow, much ruck were discussed.
Quite a new experience for marketing students who saw marketing in an all new dimension online, where the trend is changing from traditional marketing to digital marketing and the focus of the marketers being harnessing the power of social media and conversations among people happening online. Companies are more focussed on search engine optimization to get greater visibility in the user searches. Online marketing tools are definitely the trend setters of the Facebook era.
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Thoughts shared by:
- Anand T S, Section J, MBA- I Year.
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