Mr.Ankur Sharma, is a professional from Digital Media industry. He had his major in International business form IIM, Calcutta, B.Tech from National institute of technology, PGD in advanced computing from C-DAC.
He says that besides gaining the subject knowledge from your education it is important for a person to improve his attitude in looking at the world.
Regarding his work experience he initially worked as a software developer for Mphasis and then he moved to Travelocity. He worked there for 5+ years as a software developer and was into partner marketing, product marketing. He is now working for ESPN.
The one hour interactive session was filled with insights about Digital Media and the contribution of digital natives to digital markeT
DEFINING DIGITAL MEDIA:-
The creative convergence of digital arts, science, technology and business for human expression, communication, social interaction and education. Mr.Sharma enriched the audience with live examples of varied Digital Media contents and how it has its impact on the society.
- Digital Media alliance
It is nothing but the conversation that happens over the internet. Anyone who has a facebook account could be a stakeholder in Digital Media. Three pillars of Digital Media are content, social, relevance. Content takes various forms such as text, image, audio, video, podcasts, blogs, profiles, Google maps. Producers of Digital Media are SMEs and users.
Digital immigrants are those who are not born with internet. Digital natives are those who create innovative contents on Digital Media. They form the future of Digital Media. They are the editors and curators. They just publish the content and let it grow. Digital natives create the user generated contents such as blogs, wikis, reviews, profiles, and photo/audio/video. More and more relevant content in Digital Media are created by digital natives. For example in istockphoto user generated contents outweigh the subject expert’s contents. Many people are now coming forward to create contents.
SOCIAL ECOSYSTEM
Where? Social networks
What? Social content, Social search, Social shopping
How? Social gaming
Why? Social impact
Social behaviour of every user is different. Social currency is created for a brand. Brand equity should get built out of social currency.
Example for social impact is that during Anna Hazare’s fast, a 16km human chain was formed from white field to outer ring road. This event was coordinated via facebook.
Digital Media enables customised content aggregation.
Ex: iGoogle – create your own google page
All top – create own news website
To sum it all up – having right Digital Media communication could be achieved by having the right sender, right receiver, right content and the right channel.
REPORTED BY:
NEELANGANA NOOPUR
SUGANYA.M
CAPTURED BY:
PIYUSH KESARI
He is an excellent speaker. His knowledge for social media is very vast.
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