PEPSI'S NEW ATOM to fizz over TOOFAN

With an estimated market share of 15%, Thums Up aka TOOFAN is still the undefeated champion in the Rs. 14000 cr. Indian soft drinks market. The local brand from the house of Parle Agro was sold to Coca Cola and then started a journey the buyers never dreamt of.

 Coca Cola apparently tried to kill the brand once they got hold of it. But, they misread the market and had to channelize the brand in a whole new avatar. The Indian Youth of 80’s and early 90’s were more flaunting in nature and Thums Up added the zing to this macho era.

Caption for this Money Minting Act!!

This recently released film has proved that freshness is what we were hungry for.

Give words to your beautiful thoughts and help it by scribbling a caption for this celebrated picture in the comment box.

Understanding Marketing Prudently : Face to Face with Mr. Vivek Srinivasan & Ms. Salma Moosa

V. S Prudence Advisors Pvt. Ltd. Is an organization that has been helping entrepreneurs set up their businesses for over 5 years. The session starts off with Ms. Salma Moosa promising an interesting session and giving us the freedom to do whatever we want during her lecture.

Being Bad: The Indian Cinema Way

Indian movies are the mirror of the society we live in and  satisfaction turns into a grin when the dolby digital sound rushes through our ears and our foot starts tapping on HUD HUD DABANGG DABANGG DABANGG……..

Yeah, it’s the era in which victory is the ultimate goal and our directors have unlocked the secret of a Bollywood Blockbuster. Be it Dabangg or Special Chabbis we like to see the bad guys winning and that too in style.

Hindustan Unilever and Ogilvy takes the world by storm

It is often seen that whenever something innovative is desired, people never miss mentioning the BOX. Yes its the same old box that appears in every lecture when we are required to think "Out of the Box". The picture above is a perfect example of how a simple but innovative idea can make wonders. Hindustan Unilever's Lifebuoy with their creative partners Ogilvy have come up with this brilliant ad campaign.

Making sports FANS feel cozy ON the STANDS

Premdeep Gangadharan – FANS ON STANDS Sports Pvt Ltd

Face to Face with Mr. K. Ramakrishnan, President- Marketing, Cafe Coffee day chain

One cup of a Session!

Mr. K. Ramakrishnan, President- Marketing, of the Cafe Coffee day chain was the speaker of the day. The theme was how a service brand like 'Cafe Coffee Day' was built. In a complex market with assumptions on how people in India would spend time and money for a simple Coffee, which is after all a Rs 5/- affair in every street! CCD, as we call it is quite a success story. The brand talks nothing but "Mass", "Youth", "Value" & "India" according to Mr. Ramakrishnan. The Moment of truth
is so important in Marketing, especially on the consumer front, it is typically a everyday, every moment aspect at CCD, quipped Mr. Ramakrishnan. He further talked about the preposition a brand could convey without communication. That's what CCD is! Every cafe is a communication. Interestingly CCD has the our conversations as the

Face to Face with Mr.AMIT KAKKER, Senior Vice President, Head of Sales and Marketing of Toyota Financial Services

Mr. Amit Kakker, Senior Vice President, Head of Sales and Marketing of Toyota Financial Services is into Automotive Financial Services. His experience is vast and knowledge is noteworthy. 

SPORTS MEET - OPPORTUNITIES IN SPORTS MANAGEMENT

Date : 16-06-2012

Venue : CUIM, Bangalore.

The initial endeavor of SportsMeet-Bangalore truly lived up to the expectations – the conference room in Christ University was thronged by the sports enthusiast across the city. Right from management students, professors, entrepreneurs & sport entrepreneurs, employee/employer of sport institutes, athletic coaches, and several sports

Face to Face with Mr. Suresh Subramani- Mu- Sigma Analytics

 

Launch yourself!!

Mr. Suresh Subramani, MU-Sigma

A great orator once said “ a word once sown will not come back without reaping its benefits”. Such was the message delivered by Mr. Suresh Subramani to the marketing club on the above referenced topic