Interface of Christ University Institute of Management (CUIM), Marketing students & Seatlle university MBA students

Seattle University students with CUIM MBA students

Students of visiting university interact with CUIM faculty

September 12th 2011, CUIM hosted MBA students of Seatlle university
who were on a visit to Bangalore. The purpose of the interface was to
discuss broadly some of the issues and challenges what the Indian
economy  and the businesses face. CUIM was represented by 20 students
from the Marketing stream  and  20 students from Seattle University

Deep Discussion on things that matters

MBA program.

The topics that were discussed include :
  - What are the challenges India has to face to uphold its leading
position as a global outsourcing destination
 -  How will India manage the Digital Divide between the urban and
rural population
 - Which countries will pose greatest competition to the Indian BPO
industry? Why?
 -  The status of e-Governance in India and its future

student interaction

The program was received well by our marketing students  as the
learning and networking was immense.

Writings by Kshetragna CN
Head of Marketing,CUIM

An afternoon session with Mr.Ankur Dasgupta,Director of Marketing,Keane India

Mr Ankur Dasgupta,the Director and Head of Marketing for Keane India Ltd addressed the students of the marketing club of Christ University Institute of Management on this Friday.His power packed session evolved around the importance of "Social Media Marketing" which is already here and is to stay.An industry growing at a CAGR of 34% is much more than just a platform to connect with old friends and colleagues,it is a platform to set up a networking web with individuals working across industries and continents.
The session expressed the need of having a profile on Linkedin,Facebook,Twitter etc. Mr Dasgupta also mentioned the need is not always for the individuals but has proved to be beneficial for companies as well, in increasing brand visibility,customer interaction and controlling brand.He cited the example of 'Beazely House',an American  bed and breakfast inn which has successfully used social networking for  attracting new customers and build customer loyalty.
An insight about the volumes of revenue generated through online advertising(especially on social networking sites)was too important to be missed.According to him,advertisers have recognized the phenomenon of the world moving towards digitization and have invested accordingly.The figures were astonishing to each member present and aroused an ambition amongst young students to be a part of the online advertisement industry on completion of their course.

Mr.Dasgupta answering students queries 

Mr.Dasgupta sharing his thoughts with students

A full house all ears for what Mr.Dasgupta had to say

 The interaction concluded with his opinion regarding improvement required regarding the presence of Christ University Institute of Management on the digital socialised media platform.Development of specific management website(not subsite),faculty blogs,alumni details,faculty and students tweets after every class amongst the key pointers to start off.


Words:Dhaval Kamdar
Clicks:Piyush Keshari
Final Touch:Sumantra Chowdhury

Deepu Chandra Innomantra

Deepu Chandra - Innomantra
CUIM - Marketing Club

· Innomantra  Consulting - Transforming Imagination - Deepu Chandra (Graduated from IIM, Bangalore), Director - IP Management, Innovation Management, and Strategic Business Incubation

· Projects in : LM In Power, L&T, Titan, Siemens, Nokia, Honeywell (Application of innovative tools and practices in business); now want to come with a plan of a B-school in order to channelize best brains

· Where should a company innovate? A model comprising the internal environment of a company (Leaders and Managers; culture, system), and  (Business model, product and process- functional components in innovation)

·  Invert : as a tool:

  o   Invert action – 1. Can a function be inverted for the same result? 2. Can a function be interchanged (heat, cool, fix or more) 3.Can something top-bottom be made bottom top?

  o   Assumption: Can a basic assumption about the product be inverted?

  o   Goal: Invert your basic goal & brainstorm of ideas to achieve the positive result.

Word of Advice

·  Classroom teaching is important but do not forget to open your minds, the factors which we ignore while on the campus. Know your batch, it is important to know every batch mate.

Date:             22/07/2011

Speaker:        Deepu Chandra, Entrepreneur

Topic:            Innovation - Tools & Methods

Discussion:     1. Discussion on innovation
                      2. Tools and products of innovation
                      3. Invert Action as a tool

Social Media - New Face of Marketing?

Corporate Panel Discussion at Christ University Institute of Management

Social Media - New Face of Marketing?

Social Media Marketing - Suresh Babu
CUIM  - Marketing Club

The Marketing Department of Christ University Institute of Management conducted a Corporate Panel Discussion on Social Media Marketing and its impact on the changing trends of marketing activities. Some of the key matter of focus was on Branding in Social Media, use of Social Media tools and creating effective content strategies, impact of Social Media on advertising agencies, measuring the performance in terms of ROI, practicality and sustainability of Social Media and creating and implementing a Social Media marketing strategy. Strategic solutions, a tactical issue or just about the foundation concept, there was a benefit from the valuable guidance and exchange of ideas that took place. The panellists were extremely articulate and interactive. A capacity audience of over 1000 Social Media enthusiasts attended the session and participated in the discussions zealously.

Social Media Marketing
CUIM - Marketing Club

Speakers on the Panel:

 Ms. Soma Biswas - Director of Product Management for Yahoo Open Social

Ms. Rachna Sharma - Business Director at OgilvyOne Worldwide

Ms. Jayashree - IBM India

Mr. Arvindh Sundar - Digital scholar at Footlooseprof.com

Moderator:    Mr. Suresh Babu - Faculty of Web Marketing Academy; Director of Search Marketing Summit

Mr. Ashish Thukral, G.M ,Royal challenge and RCB (USL)

PERCEPTION  IS  REALITY- Mr. Ashish Thukral, G.M ,Royal challenge and  RCB (USL)

With a diverse profile ranging from handling brands like Cartoon network and pogo, Customer value management at Standard chartered bank, Mindshar etc.It was indeed an Interaction to look forward to.

MARKETEER a.k.a INNOVATOR

Mr. Thukral simply stated marketing as Exciting Customers enough to make them spend money on your product/service. He talked about Steve Jobs as his inspiration and how he has revolutionarized the brand APPLE through his great marketing and product launching skills. Over a course of time , how jobs can become boring and monotonous if one doesn’t have the innovative and entrepreneurial attitude.

BUSINESS BEYOND PROFITS

Some amazing facts were discussed as how come RCB being a Loss making business, is still being carried on by UB? Mr Thukral explained the concept of the business plan potential for RCB in next 3 -4 years on how its more about the BRAND EQUITY of a flamboyant image of a Lifestyle Brand like UB. Examples were given like how Samsung might be more value for money but still people prefer Apple because of their positioning in the market.

THE INTERACTION

It was one of the Best and the Longest Question answer session that we ever attended. Insights were given on how market skimming works, why is it all the more a bigger challenge when it comes to surrogate marketing, How does sports marketing works in India and whats the future in IPL and other franchises. 

------------------Marketing Club Mouthpiece----------------

Horizon Mouthpiece 

The blog will serve as the mouthpiece for the marketing club and provide all kinds of information related to the various events and activities that happen from time to time. It is intended to offer marketers and the student community a forum to discuss, learn and share experiences, aspirations and showcase achievements.

Horizon Club 

The marketing club was started by CUIM batch 2008-2010. The major objective of the club is to carry out various marketing related activities that can add more value in the practical life of students.