Kiss to Drink !!

With the major players focusing on purity, clarity and blah blah, Bisleri has hit the sweet spot of humor coupled with common sense. The new "Kiss to Drink" ad campaign is running wild on all possible platforms. With scientists predicting the IIIrd  World War over water and guards deployed to save water theft in Rajasthan , this clever first mover seems to drive the attention towards likability and On the Go use. Talking about the internal business message of "Double the Half" (double the sales of half liter bottles) Chairman Ramesh Chauhan feels very confident about it. He says, "This adds youthful energy to the brand.

Happiness is now just a Call away!!

 Almost all of their advertisements showing you a way to open happiness, they have made it even more simpler. The market leader who was recently in news for brilliantly tapping the Rural Market by introducing solar power refrigerators for areas uncertain about their electricity supply has now made a new move to strengthen their operations. Their test market being Ahmedabad , the company recently
launched their online home delivery portal.   Now you can choose from a host of products like The Sparkling Drinks such as Coca-Cola, Diet Coke,

VROOM VROOM We don't Care

The Indian Auto Industry has undergone quite a transition this fiscal. The Italian Beauty parted ways with its Indian Partner ( Fiat - Tata JV), Diesel Guzzlers like M&M XUV 500 and Renault Duster selling like hot cakes and Honda launching its Amaze to swallow Swift Dezire's market share.

But, these jaw dropping models do not support the cause of the Industry's performance as a whole. This has been the steepest Car Sales decline in the past 12 years.

PEPSI'S NEW ATOM to fizz over TOOFAN

With an estimated market share of 15%, Thums Up aka TOOFAN is still the undefeated champion in the Rs. 14000 cr. Indian soft drinks market. The local brand from the house of Parle Agro was sold to Coca Cola and then started a journey the buyers never dreamt of.

 Coca Cola apparently tried to kill the brand once they got hold of it. But, they misread the market and had to channelize the brand in a whole new avatar. The Indian Youth of 80’s and early 90’s were more flaunting in nature and Thums Up added the zing to this macho era.

Caption for this Money Minting Act!!

This recently released film has proved that freshness is what we were hungry for.

Give words to your beautiful thoughts and help it by scribbling a caption for this celebrated picture in the comment box.

Understanding Marketing Prudently : Face to Face with Mr. Vivek Srinivasan & Ms. Salma Moosa

V. S Prudence Advisors Pvt. Ltd. Is an organization that has been helping entrepreneurs set up their businesses for over 5 years. The session starts off with Ms. Salma Moosa promising an interesting session and giving us the freedom to do whatever we want during her lecture.

Being Bad: The Indian Cinema Way

Indian movies are the mirror of the society we live in and  satisfaction turns into a grin when the dolby digital sound rushes through our ears and our foot starts tapping on HUD HUD DABANGG DABANGG DABANGG……..

Yeah, it’s the era in which victory is the ultimate goal and our directors have unlocked the secret of a Bollywood Blockbuster. Be it Dabangg or Special Chabbis we like to see the bad guys winning and that too in style.

Hindustan Unilever and Ogilvy takes the world by storm

It is often seen that whenever something innovative is desired, people never miss mentioning the BOX. Yes its the same old box that appears in every lecture when we are required to think "Out of the Box". The picture above is a perfect example of how a simple but innovative idea can make wonders. Hindustan Unilever's Lifebuoy with their creative partners Ogilvy have come up with this brilliant ad campaign.

Making sports FANS feel cozy ON the STANDS

Premdeep Gangadharan – FANS ON STANDS Sports Pvt Ltd

Face to Face with Mr. K. Ramakrishnan, President- Marketing, Cafe Coffee day chain

One cup of a Session!

Mr. K. Ramakrishnan, President- Marketing, of the Cafe Coffee day chain was the speaker of the day. The theme was how a service brand like 'Cafe Coffee Day' was built. In a complex market with assumptions on how people in India would spend time and money for a simple Coffee, which is after all a Rs 5/- affair in every street! CCD, as we call it is quite a success story. The brand talks nothing but "Mass", "Youth", "Value" & "India" according to Mr. Ramakrishnan. The Moment of truth
is so important in Marketing, especially on the consumer front, it is typically a everyday, every moment aspect at CCD, quipped Mr. Ramakrishnan. He further talked about the preposition a brand could convey without communication. That's what CCD is! Every cafe is a communication. Interestingly CCD has the our conversations as the